Niwaldo and his brothers Ailton and Maurivan are the second generation in coffee agriculture, following after their parents who produced coffee starting in the 1960’s and 70’s in Pedregulho, São Paulo. In 1976, they sold the farm and moved to the city of Ribeirão Preto so that their children could study and work in business.
After finishing their degrees and having trouble finding employment, they resolved to reconnect with agriculture and found a small property in Franca region of São Paulo state. In 1981, the farm was drastically hit by frost that decimated the entire coffee plantation, which led the brothers to abandon the entire structure they established and prepare to begin again.
They sold the property and bought another, slightly better, called Fazenda Lagoa in the Alto Lageado community in the municipality of Pedregulho where their parents had first started farming. Little by little, they began adding to and renting properties to reach the current total of five farm with 570 total hectares and 450 planted with coffee.
The brothers remain passionate about coffee agriculture, the final beverage, the knowledge they have gained, and thei success of their region in Alta Mogiana. The different varieties planted—produce excellent cherries that are carefully processed to produce the best possible cup of coffee.
On Fazenda da Lagoa, cherries are separated by size and density. Natural processed coffee is spread on the concrete patio and piled only at night to cover it and prevent it from getting wet. It dries in the sun until it reaches 16% humidity and is finished in the dryer.