Farm info

Born in 1956, in Altinópolis, deep in the heart of São Paulo’s Mogiana region, Wagner Ferrero seemed destined for coffee. The passion was already in his blood. His grandparents, Italian immigrants, had arrived in Brazil in 1912, seeking opportunity in the coffee fields. What began as their livelihood would become his life’s purpose.

From that legacy, Ferrero grew into one of Brazil’s leading producers of specialty coffee. Today, his work stretches across more than 550 hectares of coffee plantations in the Cerrado of Minas Gerais — a landscape where technology, precision, and passion meet. There, he cultivates 148 different varieties, including standouts like Yellow Catuaí, Ibairi, Topázio, and Caturra, as well as two exclusive gems: uVa (IAC 125) and Yellow Bourbon LC 30-10.

His roots extend even further, with another 250 hectares of coffee in the Mogiana region, between São Paulo and Minas Gerais, reinforcing the family’s historic connection to the land.

Guided by innovation and a deep respect for nature, Ferrero combines cutting-edge technology with sustainable practices to produce coffees that honor his heritage — and continue to elevate Brazil’s reputation in the world of specialty coffee.

This Yellow Bourbon lot underwent a washed process. The cherries were harvested at peak ripeness, then pulped to remove the outer skin. After pulping, the beans were thoroughly washed, eliminating all remaining mucilage. They were then dried on concrete patios until reaching the ideal moisture level.

This method produces a cleaner, brighter cup, allowing the inherent characteristics developed during the cherry’s maturation to stand out with greater clarity.

Region

Cerrado Mineiro

The Cerrado Mineiro region, located in northwest of Minas Gerais State, is a world-recognized, high-quality coffee producing origin and became the first Protected Geographical Indication in Brazil in 2005, with full Designation of Origin in 2013. A strong characteristic of this region is its well-defined seasons—a hot, wet summer followed by a pleasantly dry winter. The dry climate during harvest eliminates potential problems with humidity during the drying process.

Minas Gerais is Brazil’s principal agricultural state, and the Cerrado is home to many of the country’s celebrated coffee estates, with expertise in planting, harvesting, drying, and sorting. We love Cerrado coffees for their big body, rich chocolate notes, and velvety texture when pulled as espresso.

Today, the area’s 4,500 farmers produce a combined average of 6 million bags per harvest, with an average of 35 bags per hectare. To reach these production levels, producers had to first adapt to the region’s conditions. Coffee farmers first arrived in Cerrado in the 1970’s, after being pushed out of the state of Parana by frost and out of the state of Sao Paulo by nematodes. They found the soil in Cerrado to be very acidic, which they rectified with the application of calcium to create the healthy soils they enjoy today.

Cerrado coffee farms are cultivated in areas with elevations varying between 800 and 1,300 meters above sea level and are known for consistently producing high quality coffees with a repeatable profile. Independent of farm size, the spirit of professionalism is present throughout Cerrado’s coffee producers. Entrepreneurialism is part of farmers’ DNA, and many producers are second or third generation growers who also hold degrees in agronomic engineering, business management, and administration. While each family narrative is different, Cerrado is characterized by an enterprising attitude.