Brazil
Cerrado Mineiro DO
Ivoney Paulette Ferreira
Chapadão de Ferro
Mundo Novo
Natural
June–August
Cherry, Chocolate, Cola, Sweet
1175 meters
Cerrado Mineiro Designation of Origin
60 kg w/ GrainPro
SOLD OUT
Ivoney Paulette Ferreira was born on August 31st, 1967 in Ubiratã, Paraná. His father José Francisco Ferreira was a traditional cotton producer in northwestern Paraná. In 1996, Ivoney Paulette Ferreira and his father José Francisco Ferreira, along with three other producers, came to the Patrocínio region to produce cotton as lessees. In the year 2000, in addition to producing cotton, Ivoney Paulette Ferreira acquired the Santo Antônio farm, on which he planted four hectares of coffee. In 2002, acquired another property, the Chapadão de Ferro Farm. Ivoney Paulette Ferreira works together with his children Leandro Júnior Zati Ferreira and Poliana Zati Ferreira. In order to produce high quality coffees, they follow the agronomic recommendations and during post-harvest processing use a paved patio for drying their coffees.
As of October 2019, Ivoney Paulette Ferreira is part of the Cerrado Mineiro Designation of Origin program. Coffees from the farm are all labeled with a seal of origin and quality, which indicates their full traceability and adherence to the standards of the Cerrado Coffee Growers Federation, which requires sustainable and equitable farming practices and evaluates each lot to ensure quality. Learn more about this innovative program.
Within Cerrado, there are many microregions that present unique characteristics in the cup. The Chapadão de Ferro microregion is a small town with farms situated around the cone of a partially formed volcano. Farms here are at higher elevations above 1100 meters and coffee is harvested a month or two later than in other parts of Cerrado Mineiro.
CERRADO MINEIRO
The Cerrado Mineiro region, located in northwest of Minas Gerais State is a world-recognized, high-quality coffee producing origin and became the first Protected Geographical Indication in Brazil in 2005, with full Designation of Origin in 2013. A strong characteristic of this region is its well-defined seasons—a hot, wet summer is followed by a pleasantly dry winter. The dry climate during harvest eliminates potential problems with humidity during the drying process.
Minas Gerais is Brazil’s principal agricultural state, and the Cerrado is home to many of the country’s celebrated coffee estates, with expertise in planting, harvesting, drying, and sorting. We love Cerrado coffees for their big body, rich chocolate notes, and velvety texture when pulled as espresso.
Today, the area’s 4,500 farmers produce a combined average of 6 million bags per harvest, with an average of 35 bags per hectare. To reach these production levels, producers had to first adapt to the region’s conditions. Coffee farmers first arrived in Cerrado in the 1970’s, after being pushed out of the state of Parana by frost and out of the state of Sao Paolo by nematodes. They found the soil in Cerrado to be very acidic, which they rectified with the application of calcium to create the healthy soils they enjoy today.
Cerrado coffee farms are cultivated in areas with elevations varying between 800 and 1,300 meters above sea level and are known for consistently producing high quality coffees with a repeatable profile. Independent of farm size, the spirit of professionalism is present throughout Cerrado’s coffee producers. Entrepreneurialism is part of farmers’ DNA, and many producers are second or third generation growers who also hold degrees in agronomic engineering, business management, and administration. While each family narrative is different, Cerrado is characterized by an enterprising attitude.
The Cerrado Mineiro Designation of Origin recognizes demarcated territory that produces a product with unique characteristics not found anywhere else. In Brazil, the recognition of the Designation of Origin is made by the INPI – National Institute of Industrial Property. The Cerrado Mineiro Region Designation of Origin includes 55 municipalities that produce coffee with a special cup profile. Coffees from Cerrado Mineiro have a unique identity and quality resulting from the combination of climate, soil, terrain, altitude and know-how of people, from producers to agronomists to warehouse engineers.
In Cerrado Mineiro, there are 234,000 hectares in production, more than 102,000 of which are certified the Designation of Origin program, and 68,000 hectares use irrigation systems. Coffee from Cerrado Mineiro represents 14.4% of Brazilian production and more than 25% of Minas Gerais production. There are 4,500 coffee growers in Cerrado, and the program represents more than 1,000 producers and farms, and between 60,00-100,000 bags depending on the harvest.
To bear the Cerrado Mineiro designation of Origin seal, coffees meet the following criteria: produced within the defined Cerrado Mineiro area, grown above 800 meters above sea level, variety of Arabica coffee, producer member of one of the 9 cooperatives or 6 associations that make up the Cerrado Coffee Growers Federation, compliant with all Brazilian agricultural best practices laws, cup above 80 points SCA, and be stored in an accredited warehouse. Every year, the third party Totum Institute audits the Cerrado Mineiro Designation of Origin, guaranteeing all procedures adopted in its regulations of use and operation.
