Farm info

The Moscardini family’s coffee-growing tradition dates to their grandfather, an Italian immigrant who arrived in the Franca region of São Paulo around 1895. Seeking work, he settled in the area and began cultivating coffee, a legacy continued by his children and grandchildren. With a family of 17 children, the passion for coffee was passed down, shaping the lives of future generations. 

In 2001, siblings Ademir, Gabriel, and Marina had the opportunity to acquire land in Franca, where they cultivated coffee and upheld their family’s legacy. After years of dedication, a new opportunity arose in 2017: selling their Franca property enabled them to expand to Ibiraci, Minas Gerais, a region renowned for producing exceptional specialty coffee. 

Sitio Guanabara, is Located at 1,270 meters above sea level offering prime conditions for specialty coffee production. However, the high-altitude climate presents challenges such as increased humidity and strong winds, requiring careful and complex farming practices. 

Since childhood, the Moscardini siblings have been immersed in coffee culture, learning the skills and dedication needed to produce high-quality coffee. Their commitment to sustainability is evident—out of the farm’s 70 hectares, only 32 hectares are cultivated, with the remaining land preserved as native forest, protecting water springs and biodiversity. 

Despite labor shortages and agricultural challenges, the Moscardini family remains committed to their mission. They aspire to further develop their infrastructure and participate in quality competitions, confident that their dedication and passion will soon gain wider recognition in the specialty coffee industry. 

Additional Information 

Coffee-Planted Hectares: 32 ha
Total Farm Area: 70 ha
Flowering Months: September – November
Latitude: 20°26’59.0″S
Longitude: 47°03’45.1″W
Annual Production: 1,000 bags 

Read more about coffee varieties of Brazil on our blog.

Region

Alta Mogiana

Located in the northeastern region of the Sao Paulo state along the border with Minas Gerais, the region has elevations between 900 and 1,000 meters above sea level and an average annual temperature of 21 degrees Celsius. The gently rolling land, rich soil, the fresh water of the Rio Grande, and higher elevations make it a region well suited to coffee production.

Much of Alta Mogiana’s crops are grown on small family-owned farms, which are supported by established local infrastructure and easy access to new technologies. Skilled labor and reliable roads further facilitate the transport of the region’s coffee production.