Proexo is an organization of coffee producers belonging to the Social Sector of the Economy of Honduras. They are in Copán and some areas of Lempira and Ocotepeque. Founded by 24 partners in 2016, the organization aims to address issues related to climate change and coffee rust diseases in their plots, striving to be more competitive through timely technical assistance and access to differentiated markets, with fair, stable, and constant commercial relationships.
Currently, they have 8 years of experience dedicated to providing goods and services in the production, processing, and marketing of coffee, as well as transferring business knowledge to capitalize on opportunities with economic, social, and environmental sustainability. All this contributes to improving the quality of life of the associated families.
The associated farms are located between 1000 and 1800 meters above sea level, with coffee varieties such as IHCAFE 90, Lempira, Caturra, Obatá, Catuaí, Parainema, Catimor, and Colombian.
In 2017, Proexo took the first step in exporting organic coffee cultivated by women under the initiative “Con Manos de Mujer,” which translates to “From Women’s Hands.” This initiative opened doors to new markets and marked the beginning of a strong commitment to gender equality. In 2023, they launched the women’s coffee brand “Brisas” to bring opportunities to the women of the region.
The following years saw steady growth. In 2018 and 2019, 32 women joined the Women in Coffee Alliance, strengthening the support network among female producers. In 2020, the creation of a project management area led by a woman and the legalization of coffee brands demonstrated the commitment of “Brisas” and Proexo to women’s empowerment.
In 2021, the pilot project “Evaluate and Address” focused on remediation according to Rainforest standards and the empowerment of the Gender Committee. In 2022, a solid gender strategy ensured the equitable participation of 50% women in decision-making bodies and staff.
In 2023, they continue to make progress. A market study has boosted the women’s coffee brand “Brisas,” and packaging labels designed by the producers add a unique identity. Additionally, the implementation of blockchain technology and digital platforms has revolutionized the supply chain, while auctions provide equal opportunities for women producers.
“Brisas” and Proexo demonstrate that women’s empowerment is not only essential but also a driver of innovation in the coffee industry. They continue to lead with their commitment to gender equality, inspiring other companies to follow their example and contribute to a fairer and more equal world. This blend of the varieties IHCAFE 90, Lempira, Caturra, Obatá, Catuaí, Parainema, Catimor, and Colombian underwent washed process.
