Rosinei Aparecida Silva Reis is the daughter of coffee growers and began her journey in coffee with her parents. They worked with neighbors in the region, eventually going on to plant and cultivate their own coffee. Rosinei would go on to marry Nilson dos Reis, who also worked with coffee in partnership with other coffee producers. The couple bought their own farm, Sítio Santa Rita, and planted 4000 coffees trees across 2 hectares of the land.
Sítio Santa Rita is 5.4 hectares in total, resting 1290–1320 meters above sea level in the Mantiqueira de Minas region. Rosinei and her husband grow Red Catuai coffee and process all of their coffee using the Natural processing method. Catuai was developed by the Instituto Agronomico (IAC) of Sao Paulo State in Campinas, Brazil by crossing Mundo Novo and Caturra varieties. Catuai coffees are cultivated widely across Brazil, and are known for their high productivity potential.
This coffee was one of the top 10 entries in a competition held by AMECAFÉ Mantiqueira (The Association of Coffee Women Entrepreneurs in Serra da Mantiqueira) in October 2020. The association was founded in 2017 and now includes 130 producers, providing professional development and other events for women producers in the region.