Farm info

Coffee producer Rodrigo Franco Paiva operates Sítio São Jorge with his parents, Ronaldo Ibrahani Paiva and Maria Helena, in the city of São Gonçalo do Sapucaí in the Sul de Minas region of Brazil. The farm was inherited from Maria Helena’s father in 1983, and the family worked together to invest in the land beginning with planting 30,000 coffee trees.

Coffee production presented many challenges over the years, but little by little they worked together to grow their operation, which now includes 140,000 coffee trees planted across 43 hectares of the property. Rodrigo and his parents are proud of their work, and the high quality coffee they produce together each year.

This lot of Mundo Novo coffee underwent Natural processing. Mundo Novo is the product of a natural cross between Sumatra and Red Bourbon, discovered in the municipality of Mineiros do Tietê, São Paulo in 1943. Seeds from one of these trees were planted in the municipality of Mundo Novo, now called Urupês, in Sao Paulo state. Various lines of the plant were cultivated here, undergoing selection for positive characteristics. The results of this cultivation were finally distributed to farmers beginning in 1952, with new selections by the IAC (Agronomic Institute of Campinas) beginning in 1977.

Region

Sul de Minas

Southern Minas Gerais is one of Brazil’s most productive coffee producing areas. This region has grown Arabica coffee since the 1850s and is characterized by rolling hills, a mild climate averaging 23° C, and high elevations. While some of the largest coffee producing properties in Brazil are located in Sul de Minas, more than half of the region’s producers are small to medium-sized farms. Sul de Minas accounts for, on average, 30% of Brazil’s coffee production.

The mountainous terrain, reaching up to 1400 meters above sea level, is ideally suited for growing coffee and Sul de Minas has increased production quality through investments in infrastructure and sustainability measures. The most commonly cultivated varieties are Yellow Catuai and Mundo Novo, with some farms also growing Icatu, Obatã and Red Catuai. Most of the coffee produced is processed as Natural and the final cup profiles are full bodied, with low acidity and fruity aromas.