Farm info

José Augusto grew up in the coffee fields. Accompanying his parents in their struggle, he learned to enjoy coffee growing, which he learned about from a young age. As an adult, José Augusto married and found work as a merchant. However, his love for the land called him back, and he invested in a coffee farm with the help of his family.

The challenges were many and still exist, motivating José Augusto to seek innovations, technology, and process improvement to achieve quality. Today he has the help of one of his sons in managing the crop and hopes that this love for the land, and even more, for coffee growing, will last and extend for generations to come.

The name of the farm, “Sonho Real” means “Dream Come True” and is a nod to José Augusto’s desire to return to his parents’ tradition of coffee farming. The property is 45 hectares, with 32 planted with coffee. The average temperature is 22°C and coffee flowers between September and October.

Region

Cerrado Mineiro

The Cerrado Mineiro region, located in northwest of Minas Gerais State is a world-recognized, high-quality coffee producing origin and became the first Protected Geographical Indication in Brazil in 2005, with full Designation of Origin in 2013. A strong characteristic of this region is its well-defined seasons—a hot, wet summer followed by a pleasantly dry winter. The dry climate during harvest eliminates potential problems with humidity during the drying process.

Minas Gerais is Brazil’s principal agricultural state, and the Cerrado is home to many of the country’s celebrated coffee estates, with expertise in planting, harvesting, drying, and sorting. We love Cerrado coffees for their big body, rich chocolate notes, and velvety texture when pulled as espresso.

Today, the area’s 4,500 farmers produce a combined average of 6 million bags per harvest, with an average of 35 bags per hectare. To reach these production levels, producers had to first adapt to the region’s conditions. Coffee farmers first arrived in Cerrado in the 1970’s, after being pushed out of the state of Parana by frost and out of the state of São Paulo by nematodes. They found the soil in Cerrado to be very acidic, which they rectified with the application of calcium to create the healthy soils they enjoy today.

Cerrado coffee farms are cultivated in areas with elevations varying between 800 and 1,300 meters above sea level and are known for consistently producing high quality coffees with a repeatable profile. Independent of farm size, the spirit of professionalism is present throughout Cerrado’s coffee producers. Entrepreneurialism is part of farmers’ DNA, and many producers are second or third generation growers who also hold degrees in agronomic engineering, business management, and administration. While each family narrative is different, Cerrado is characterized by an enterprising attitude.